OrangeSoda Internet Marketing Blog

OrangeSoda local internet marketing offers call tracking services for local businesses so you always know who is calling. We provide detailed reporting so you can see who’s calling, here are some stats we track:

• who called and when they called (including if it’s a person or a business)
• the phone number called
• number of rings before call was answered
• Call duration

Internet Marketing and Call Tracking ROI

Businesses are interested in Internet marketing for many reasons - metrics, measurement, tracking, ROI…the list goes on and on. The real reason search engine marketing works is more than just Return on Investment (ROI). It’s the fact that you can track exactly what brings the best results.

Some Customers Still Prefer to Call First

We may forget that there is still a percentage of the world that prefers to order by phone. They prefer to talk to someone before ordering from a website. Of course it depends on the industry you are in but there is no doubt that having a phone number can’t hurt.

Service Businesses Depend on Phone calls

Service businesses already realize the power of a phone call because you can’t go to a dentist via a checkout button. You can’t get your carpet cleaned by filling out a contact form and you certainly can’t get your back aligned via email. So a phone number is still very much a necessity. If you are an ecommerce company or anyone doing any type of internet marketing for your business, you shouldn’t forget the power of a phone number (and the calls that result).

More Customers Find Local Businesses Online and Then Call

With the continued growth of Local Search, it’s more and more evident that search engine users are looking for the contact information of their local restaurant, attorney, pizza place, video game store etc. Tracking each and every call that your website generates can only help a business owner realize the value of their internet marketing.

Call Tracking Number Lets You Measure Calls from your Web Site

You can set up a phone number exclusively for your website. Then you can know you’re getting 20 calls a week and that 1 in 3 calls lasts more than 1 minute tells you something. Questions are being asked and appointments being made. Your call tracking number you can match your call tracking montly report with your appointments for the month and see where the names, phone numbers, etc. match up. That’s called more business.

Call Tracking and Ecommerce

Ecommerce businesses can keep track of phone orders. With a call tracking number, you can see how your internet marketing efforts impact your website conversion rate. You can see if your phone orders have increased by X percentage, and that means making better decisions on your internet marketing success.

Call Tracking for Other Small Business Marketing

You can get the exact same metrics and results driven marketing by implementing call tracking for your offline marketing. Just add a trackable number to your billboard, newspaper ad, Yellow Pages listing, radio ad, magazine ad, etc. It doesn’t matter how or where you market, you need to track results and call tracking is the piece that unifies your different marketing campaigns.