OrangeSoda Internet Marketing Blog

Now that Christmas is over, it’s time for some reflection. With a tough economy, reflection is vital. Businesess are in evaluation mode: deciding what worked, what didn’t, and more importantly, what to cut. It’s also time to decide what works and focus on building that. After all, it’s easier to build momentum for something that’s already doing well than to try to revive the dead or dying.

Here are some things you might reflect on when thinking over this year:

• What new trends emerged in my business this year?
• How did my industry change and where did we fit in those changes?
• What parts of my business is growing that we can expand on more?
• Are there new products or services that can build on that success?
• What successes were there? Successful conferences, events, promotions, launches, etc.

As you’re pondering these questions you’ll probably come up with ideas that will make a great press release. I envision headlines touting the top 5 products from 2008. The top blog posts that helped us know we hit a nerve, the top business successes, 2008: The Year of _______…

When working with clients, I’ve found most struggle to find good stories that are newsworthy. The end of a year provides a great opening to tell about your business through a press release. It’s also part of marketing online. A press release can build valuable links to your site and even drive sales. The better the story the better the chance it will be picked up by trusted sites or blogs.

Depending on what your business does, come up with a list of what was noteable about 2008. Make it into a press release. Then add keyword phrases, put it on your web site, and distribute it.